Byinvitation
byinvitation.london
The Fraternity & Co. is a luxury menswear brand offering premium tailored polo shirts, particularly 'The Legacy' collection, alongside exclusive lifestyle services and membership benefits targeting affluent gentlemen. The store combines high-end clothing with curated lifestyle experiences and membership-based community access.
Performance Needs Attention
This store scores 23/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3
Collections
3
Pages
49
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below Fashion & Clothing category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16054 / 16375
Faster than 2% of stores
Fashion & Clothing Ranking
#2926 / 2989
Top 98% in category
Category Avg Performance
57
-34 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3851 in Fashion & Clothing
Below 87% of stores
100% below average
3 products vs 819 avg
Slower than 98% of Fashion & Clothing stores
PageSpeed score: 23/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
100% below average
avg
97% below average
avg
20% above average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 87% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Byinvitation
Byinvitation is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 3 products organized across 3 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Byinvitation uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Byinvitation achieves a performance score of 23/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Byinvitation has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Byinvitation ranks #3851 out of 4419 stores we track. This places them in the top 87% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
