Byphelan
byphelan.com
byPHELAN is a direct-to-consumer footwear brand offering customizable shoe uppers and soles, allowing customers to design their own sneakers. The brand emphasizes personalization and individual design with complimentary shipping on orders.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
19
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13974 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2548 / 2989
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3666 in Fashion & Clothing
Below 83% of stores
99% below average
10 products vs 819 avg
Slower than 85% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
99% below average
avg
80% below average
avg
63% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Byphelan
Byphelan is a fashion & clothing ecommerce store built on Shopify and operating in NL. The store currently offers 10 products organized across 19 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Byphelan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Byphelan achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Byphelan has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Byphelan ranks #3666 out of 4419 stores we track. This places them in the top 83% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
