Cakedirection
cakedirection.co.uk
Cake Direction Ltd is a family-run supplier of innovative baking and cake decorating products, offering a curated range of silicone moulds (including Dinara Kasko and Silikomart brands), chocolate cake patterns, cake boards, packaging boxes, ingredients, and professional tools for bakers and pastry professionals.
Products
417
Collections
15
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+18 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
63ms
Interaction to Next Paint
Additional Metrics
0.5s
First Contentful Paint
239ms
Time to First Byte
2.6s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
56% below average
417 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 78/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
56% below average
avg
70% below average
avg
80% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Cakedirection
Cakedirection is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 417 products organized across 15 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Cakedirection uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Cakedirection achieves a performance score of 78/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cakedirection has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Cakedirection ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
