Cakeordeath
cakeordeath.co.uk
Cake or Death is a vegan bakery specialising in handmade brownies, available for delivery throughout the UK in letterbox-friendly packaging. The store offers individual brownie selections, gift bundles organised by occasion, and subscription services, positioning their products as both indulgent treats and gift options.
Products
45
-1Collections
11
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11301 / 16375
Faster than 31% of stores
Food & Drink Ranking
#896 / 1334
Top 67% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.060
Cumulative Layout Shift
230ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
295ms
Time to First Byte
8.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#696 in Food & Drink
Above average (top 39%)
81% below average
45 products vs 235 avg
Slower than 67% of Food & Drink stores
PageSpeed score: 51/100
-1 products
Over the past few months
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
81% below average
avg
68% below average
avg
50% below average
avg
93% below average
avg
Category Intelligence
How Cakeordeath compares to other food & drink stores
5%
of Food & Drink stores use Yotpo
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Removed 1 products last month
1+ year
Since Dec 2024
Above average catalog size
Top 39% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Cakeordeath
Cakeordeath is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 11 collections, making it comparable in size for the food & drink category.
Theme and Design
Cakeordeath uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cakeordeath achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cakeordeath uses Yotpo for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Cakeordeath ranks #696 out of 1794 stores we track. This places them in the top 39% of food & drink stores by product catalog size. Over the past few months, the store has reduced its catalog by 1 products.
Last scanned
Feb 18, 2026
