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Cakeordeath

shopify

cakeordeath.co.uk

Cake or Death is a vegan bakery specialising in handmade brownies, available for delivery throughout the UK in letterbox-friendly packaging. The store offers individual brownie selections, gift bundles organised by occasion, and subscription services, positioning their products as both indulgent treats and gift options.

Food & Drink
Bespoke
GB / GBP
Yotpo
Visit Store

Products

45

-1

Collections

11

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11301 / 16375

Faster than 31% of stores

Food & Drink Ranking

#896 / 1334

Top 67% in category

Category Avg Performance

56

-5 below avg

Category Avg LCP

1.7s

Slower than avg

51

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPneeds work

230ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBgood

295ms

Time to First Byte

SIpoor

8.8s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#696 in Food & Drink

Above average (top 39%)

81% below average

45 products vs 235 avg

Slower than 67% of Food & Drink stores

PageSpeed score: 51/100

-1 products

Over the past few months

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products45 / avg 235

81% below average

avg

Collections11 / avg 34

68% below average

avg

Pages9 / avg 18

50% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Cakeordeath compares to other food & drink stores

Review Platform Adoption

5%

of Food & Drink stores use Yotpo

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Removed 1 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Above average catalog size

Top 39% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (62% of category offers BNPL)

Business Sophistication

Emerging

Store Timeline & History

May 2025

45 products11 collections9 pages3 blogs

Apr 2025

46 products11 collections9 pages3 blogs

Mar 2025

48 products11 collections9 pages3 blogs

Mar 2025

46 products11 collections9 pages3 blogs

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About Cakeordeath

Cakeordeath is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 11 collections, making it comparable in size for the food & drink category.

Theme and Design

Cakeordeath uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cakeordeath achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cakeordeath uses Yotpo for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Cakeordeath ranks #696 out of 1794 stores we track. This places them in the top 39% of food & drink stores by product catalog size. Over the past few months, the store has reduced its catalog by 1 products.

Last scanned

Feb 18, 2026

Cakeordeath | Food & Drink Store Analysis | CommerceRank