Calicocreates
calicocreates.com
Calico Creates is a handcrafted jewelry and accessories store based in Chapel Hill, NC, specializing in artisan-made pieces including bracelets, earrings, necklaces, and wrap bracelets under product lines like Baub'Ls, Interstellar, and Fringe Books. The store also offers complementary items including bags, accessories, housewares, note cards, and fine art.
Products
165
Collections
34
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8301 / 16375
Faster than 49% of stores
Jewellery & Watches Ranking
#391 / 758
Top 52% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#554 in Jewellery & Watches
Below 51% of stores
79% below average
165 products vs 802 avg
Slower than 52% of Jewellery & Watches stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
79% below average
avg
53% below average
avg
64% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Calicocreates
Calicocreates is a jewellery & watches ecommerce store built on Shopify and operating in CH. The store currently offers 165 products organized across 34 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Calicocreates uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Calicocreates achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Calicocreates has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Calicocreates ranks #554 out of 1082 stores we track. This places them in the top 51% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
