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Canoecentre

shopify

canoecentre.co.uk

Canoe Centre is a paddling equipment retailer offering kayaks, canoes, and related gear for whitewater, sea kayaking, touring, recreation, and fishing applications. The store positions itself as expert-led, providing specialized products and advice for both recreational and competitive paddlers across multiple disciplines.

Fishing
Empire
US / USD
judge.me
Zip (Quadpay)
Visit Store

Performance Needs Attention

This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,406

Collections

334

Pages

31

Blog Posts

35

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Fishing category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fishing Ranking

#15 / 90

Top 17% in category

Category Avg Performance

56

-21 below avg

Category Avg LCP

1.8s

Faster than avg

35

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

104ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBgood

414ms

Time to First Byte

SIpoor

8.1s

Speed Index

Store Audit

Actionable insights compared to 129 Fishing stores

#11 in Fishing

Top 9% of stores

33% below average

1,406 products vs 2,112 avg

Faster than 83% of Fishing stores

PageSpeed score: 35/100

Category Benchmarks

Compared to 129 stores in Fishing

Products1,406 / avg 2,112

33% below average

avg

Collections334 / avg 1,842

82% below average

avg

Pages31 / avg 193

84% below average

avg

Blog Posts35 / avg 515

93% below average

avg

Category Intelligence

How Canoecentre compares to other fishing stores

Review Platform Adoption

18%

of Fishing stores use judge.me

Theme Adoption

0%

of Fishing stores use this theme

Finance Adoption

16%

of Fishing stores use Zip (Quadpay)

Insights

  • 57% of Fishing stores offer PayPal

Theme & Design

Theme Name

Empire

Type

Theme Store

Theme Store ID

838

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 9% by catalog size

Content Investment

low

Basic content (31 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

1,406 products334 collections31 pages35 blogs

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About Canoecentre

Canoecentre is a fishing ecommerce store built on shopify and operating in US. The store currently offers 1,406 products organized across 334 collections, making it comparable in size for the fishing category.

Theme and Design

Canoecentre uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Canoecentre achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Canoecentre uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other fishing stores, 57% of fishing stores offer paypal

Competitive Positioning

Within the Fishing category, Canoecentre ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.

Last scanned

Feb 22, 2026

Canoecentre | Fishing Store Analysis | CommerceRank