Canoecentre
canoecentre.co.uk
Canoe Centre is a paddling equipment retailer offering kayaks, canoes, and related gear for whitewater, sea kayaking, touring, recreation, and fishing applications. The store positions itself as expert-led, providing specialized products and advice for both recreational and competitive paddlers across multiple disciplines.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,406
Collections
334
Pages
31
Blog Posts
35
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Fishing category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
-21 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
414ms
Time to First Byte
8.1s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
33% below average
1,406 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 129 stores in Fishing
33% below average
avg
82% below average
avg
84% below average
avg
93% below average
avg
Category Intelligence
How Canoecentre compares to other fishing stores
18%
of Fishing stores use judge.me
0%
of Fishing stores use this theme
16%
of Fishing stores use Zip (Quadpay)
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (31 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Canoecentre
Canoecentre is a fishing ecommerce store built on shopify and operating in US. The store currently offers 1,406 products organized across 334 collections, making it comparable in size for the fishing category.
Theme and Design
Canoecentre uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Canoecentre achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Canoecentre uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Canoecentre ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 22, 2026
