Capelli
capelli.tv
Capelli.tv is a leading retailer of 100% natural hair fibers (microfibras capilares) designed to instantly conceal hair loss and baldness for both men and women. The store offers a quick and effective cosmetic solution for hair thinning, with financing options and free shipping available.
Products
7
Collections
3
Pages
10
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#7037 / 16375
Faster than 57% of stores
Beauty & Cosmetics Ranking
#152 / 403
Top 38% in category
Category Avg Performance
56
+5 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#459 in Beauty & Cosmetics
Below 80% of stores
98% below average
7 products vs 315 avg
Faster than 62% of Beauty & Cosmetics stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
98% below average
avg
94% below average
avg
47% below average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Capelli
Capelli is a beauty & cosmetics ecommerce store built on Shopify and operating in MX. The store currently offers 7 products organized across 3 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Capelli uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Capelli achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Capelli uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Capelli ranks #459 out of 572 stores we track. This places them in the top 80% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
