Capsule
capsule.nyc
Capsule NYC is a curated streetwear retailer specializing in high-end urban fashion brands and designer streetwear. The store offers a carefully selected collection of contemporary clothing and apparel from brands spanning streetwear, luxury fashion, and contemporary design.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,262
-3Collections
652
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Fashion & Clothing category average (57)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#15115 / 16375
Faster than 8% of stores
Fashion & Clothing Ranking
#2748 / 2989
Top 92% in category
Category Avg Performance
57
-23 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.480
Cumulative Layout Shift
172ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#282 in Fashion & Clothing
Top 6% of stores
176% above average
2,262 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 34/100
-3 products
Over the past month
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
176% above average
avg
601% above average
avg
76% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Capsule
Capsule is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 2,262 products organized across 652 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Capsule uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Capsule achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Capsule has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay, Sezzle, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Capsule ranks #282 out of 4419 stores we track. This places them in the top 6% of fashion & clothing stores by product catalog size. Over the past month, the store has reduced its catalog by 3 products.
Last scanned
Feb 25, 2026
