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Carolinasurfbrand

Shopify

carolinasurfbrand.com

Carolina Surf Brand is a lifestyle company specializing in homegrown, stylish surf-inspired apparel and merchandise. The store offers a curated collection of clothing including hats, t-shirts, boardshorts, and outerwear for men, women, and children (groms), along with surfboards and accessories, while also hosting community events like the Carolina Surf Film Festival.

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Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

144

Collections

40

Pages

18

Blog Posts

24

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#12881 / 16375

Faster than 21% of stores

Fashion & Clothing Ranking

#2334 / 2989

Top 78% in category

Category Avg Performance

57

-11 below avg

Category Avg LCP

1.9s

46

Performance

87

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1991 in Fashion & Clothing

Above average (top 45%)

82% below average

144 products vs 819 avg

Slower than 78% of Fashion & Clothing stores

PageSpeed score: 46/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products144 / avg 819

82% below average

avg

Collections40 / avg 93

57% below average

avg

Pages18 / avg 41

56% below average

avg

Blog Posts24 / avg 32

25% below average

avg

Theme & Design

Theme Name

Venue

Type

Theme Store

Theme Store ID

836

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 45% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

144 products40 collections18 pages24 blogs

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About Carolinasurfbrand

Carolinasurfbrand is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 144 products organized across 40 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Carolinasurfbrand uses the Venue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Carolinasurfbrand achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Carolinasurfbrand has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Carolinasurfbrand ranks #1991 out of 4419 stores we track. This places them in the top 45% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Carolinasurfbrand | Fashion & Clothing Store Analysis | CommerceRank