Carolinerees
carolinerees.co.uk
Caroline Rees creates bespoke paper cut artwork and pictures for special occasions including weddings, anniversaries, birthdays, and personalized commissions. The store offers both framed paper cut designs and handmade greeting cards, with collections organized by theme such as buildings, floral, coastal, and occasion-specific pieces.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
288
Collections
70
Pages
20
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Arts & Crafts category average (60)
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-22 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
70% below average
288 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
70% below average
avg
40% above average
avg
33% above average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Carolinerees
Carolinerees is a arts & crafts ecommerce store built on shopify and operating in NO. The store currently offers 288 products organized across 70 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Carolinerees uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Carolinerees achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Carolinerees has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Carolinerees ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
