Cctvdirect
cctvdirect.co.uk
CCTVdirect is a European distributor of surveillance technology and CCTV systems, supplying security cameras, network equipment, and alarm systems from brands including UNIVIEW, AJAX, and Hanwha. The company offers surveillance solutions for both consumer and professional applications with technical support and training services.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
321
Collections
104
Pages
26
Blog Posts
46
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Electronics category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16374
Faster than 100% of stores
Electronics Ranking
#3 / 233
Top 1% in category
Category Avg Performance
55
-23 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
408ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
425ms
Time to First Byte
8.9s
Speed Index
Store Audit
Actionable insights compared to 345 Electronics stores
#4 in Electronics
Top 1% of stores
80% below average
321 products vs 1,633 avg
Faster than 99% of Electronics stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 345 stores in Electronics
80% below average
avg
25% above average
avg
4% below average
avg
35% above average
avg
Category Intelligence
How Cctvdirect compares to other electronics stores
10%
of Electronics stores use TrustPilot
6%
of Electronics stores use this theme
6%
of Electronics stores use Pipe
Insights
- 71% of Electronics stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Cctvdirect
Cctvdirect is a electronics ecommerce store built on shopify and operating in UA. The store currently offers 321 products organized across 104 collections, making it comparable in size for the electronics category.
Theme and Design
Cctvdirect uses the Warehouse theme from the Shopify Theme Store. This theme choice is used by 6% of electronics stores.
Performance Analysis
Based on Google PageSpeed Insights, Cctvdirect achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cctvdirect uses TrustPilot for customer reviews and offers Pipe for payment flexibility. Compared to other electronics stores, 71% of electronics stores offer paypal
Competitive Positioning
Within the Electronics category, Cctvdirect ranks #4 out of 345 stores we track. This places them in the top 1% of electronics stores by product catalog size.
Last scanned
Feb 22, 2026
