Chalkinteriors
chalkinteriors.london
Chalk Interiors is a bespoke London-based retailer offering curated home decor and lighting products, including table lamps, neon wall art, candle holders, scented diffusers, kitchen linens, melamine tableware, and decorative objects for various rooms.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,125
Collections
192
Pages
19
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14589 / 16375
Faster than 11% of stores
Homeware Ranking
#410 / 457
Top 90% in category
Category Avg Performance
58
-21 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
110ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
614ms
Time to First Byte
11.8s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#94 in Homeware
Top 14% of stores
25% above average
1,125 products vs 898 avg
Slower than 90% of Homeware stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 673 stores in Homeware
25% above average
avg
146% above average
avg
5% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 14% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Chalkinteriors
Chalkinteriors is a homeware ecommerce store built on shopify and operating in SI. The store currently offers 1,125 products organized across 192 collections, making it larger than average for the homeware category.
Theme and Design
Chalkinteriors uses the Enterprise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chalkinteriors achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chalkinteriors uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Chalkinteriors ranks #94 out of 673 stores we track. This places them in the top 14% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
