Chameleonandco
chameleonandco.com
Chameleon and Co designs and sells decorative gift items and accessories featuring cute animal and bird artwork. Their product range includes enamel pins with positive messages, enamel keyrings, Christmas tree decorations, iron-on patches, washi tape, necklaces, and cufflinks, all marketed as letterbox gifts and special occasion presents.
Products
165
Collections
14
Pages
6
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+5 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
84% below average
165 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 64/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
84% below average
avg
82% below average
avg
85% below average
avg
83% below average
avg
Category Intelligence
How Chameleonandco compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use judge.me
0%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Chameleonandco
Chameleonandco is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 165 products organized across 14 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Chameleonandco uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chameleonandco achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chameleonandco uses judge.me for customer reviews. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Chameleonandco ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 23, 2026
