Charlichair
charlichair.com.au
CharliChair is an Australian baby care brand specializing in innovative infant bathing solutions. The company manufactures a revolutionary 2-in-1 baby shower chair designed to assist with bathing and bathing safety for infants, available in multiple colorways including a sleek black option.
Products
8
Collections
4
Pages
32
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10333 / 16375
Faster than 37% of stores
Baby & Kids Ranking
#251 / 402
Top 62% in category
Category Avg Performance
56
-2 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#478 in Baby & Kids
Below 83% of stores
99% below average
8 products vs 612 avg
Slower than 62% of Baby & Kids stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
99% below average
avg
96% below average
avg
68% above average
avg
21% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Charlichair
Charlichair is a baby & kids ecommerce store built on Shopify and operating in US. The store currently offers 8 products organized across 4 collections, making it comparable in size for the baby & kids category.
Theme and Design
Charlichair uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charlichair achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charlichair uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Charlichair ranks #478 out of 575 stores we track. This places them in the top 83% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
