Charmscompany
charmscompany.co.uk
CharmsCompany is a UK-based jewelry retailer specializing in charms, precious metal jewelry, and accessory pieces. The store offers a curated selection of silver charms, gold charms, earrings, necklaces, bracelets, rings, cufflinks, and pearl jewelry across multiple product categories.
Products
3,726
Collections
12
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+24 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.6s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
365% above average
3,726 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 81/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
365% above average
avg
83% below average
avg
82% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Charmscompany
Charmscompany is a jewellery & watches ecommerce store built on shopify and operating in PL. The store currently offers 3,726 products organized across 12 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Charmscompany uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Charmscompany achieves a performance score of 81/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charmscompany has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Charmscompany ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
