Cheerswinemerchants
cheerswinemerchants.co.uk
Cheers Wine Merchants is an independent wine and spirits retailer offering fine wines, Welsh spirits, and craft beers sourced from small, family producers worldwide. The store curates a selection of premium beverages unavailable in supermarkets, focusing on quality, value, and character.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,298
Collections
365
Pages
33
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
878% above average
2,298 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
878% above average
avg
974% above average
avg
83% above average
avg
52% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Cheerswinemerchants
Cheerswinemerchants is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 2,298 products organized across 365 collections, making it larger than average for the food & drink category.
Theme and Design
Cheerswinemerchants uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cheerswinemerchants achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cheerswinemerchants uses Stamped for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Cheerswinemerchants ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
