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Chefmaster

Shopify

chefmaster.com

Chefmaster is a USA-based manufacturer of vibrant food colors and confectionery decorating supplies for professional and amateur cake decorators. The brand offers Kosher and Halal certified products used in cake decorating, baking, and confectionery arts, with seasonal product collections for holidays and celebrations.

Arts & Crafts
Bespoke
US / USD
PayPal
Visit Store

Performance Needs Attention

This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

337

Collections

60

Pages

49

Blog Posts

129

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 33 points below Arts & Crafts category average (60)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#15885 / 16375

Faster than 3% of stores

Arts & Crafts Ranking

#691 / 708

Top 98% in category

Category Avg Performance

60

-33 below avg

Category Avg LCP

1.8s

Slower than avg

27

Performance

93

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.050

Cumulative Layout Shift

INPgood

138ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#323 in Arts & Crafts

Above average (top 32%)

64% below average

337 products vs 948 avg

Slower than 98% of Arts & Crafts stores

PageSpeed score: 27/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products337 / avg 948

64% below average

avg

Collections60 / avg 50

20% above average

avg

Pages49 / avg 15

227% above average

avg

Blog Posts129 / avg 32

303% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 32% by catalog size

Content Investment

high

Strong content (129 blogs, 49 pages)

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

337 products60 collections49 pages129 blogs

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About Chefmaster

Chefmaster is a arts & crafts ecommerce store built on Shopify and operating in US. The store currently offers 337 products organized across 60 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Chefmaster uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chefmaster achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chefmaster has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Chefmaster ranks #323 out of 1004 stores we track. This places them in the top 32% of arts & crafts stores by product catalog size.

Last scanned

Feb 25, 2026

Chefmaster | Arts & Crafts Store Analysis | CommerceRank