Chefmaster
chefmaster.com
Chefmaster is a USA-based manufacturer of vibrant food colors and confectionery decorating supplies for professional and amateur cake decorators. The brand offers Kosher and Halal certified products used in cake decorating, baking, and confectionery arts, with seasonal product collections for holidays and celebrations.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
337
Collections
60
Pages
49
Blog Posts
129
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 33 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15885 / 16375
Faster than 3% of stores
Arts & Crafts Ranking
#691 / 708
Top 98% in category
Category Avg Performance
60
-33 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.050
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#323 in Arts & Crafts
Above average (top 32%)
64% below average
337 products vs 948 avg
Slower than 98% of Arts & Crafts stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
64% below average
avg
20% above average
avg
227% above average
avg
303% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
high
Strong content (129 blogs, 49 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Chefmaster
Chefmaster is a arts & crafts ecommerce store built on Shopify and operating in US. The store currently offers 337 products organized across 60 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Chefmaster uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chefmaster achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chefmaster has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Chefmaster ranks #323 out of 1004 stores we track. This places them in the top 32% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
