Chefsarmoury
chefsarmoury.com
Chef's Armoury is a specialist retailer of professional Japanese chef knives, cookware, and kitchen tools established in 2007. The store offers authentic Japanese kitchen equipment including knives, barbecues, tableware, and sharpening supplies, with both physical locations in Sydney and Melbourne and online delivery across Australia and selected overseas countries.
Products
669
Collections
299
Pages
96
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9764 / 16375
Faster than 40% of stores
Cookware Ranking
#18 / 38
Top 47% in category
Category Avg Performance
50
+5 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
117ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 55 Cookware stores
#13 in Cookware
Top 24% of stores
61% below average
669 products vs 1,716 avg
Faster than 53% of Cookware stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 55 stores in Cookware
61% below average
avg
202% above average
avg
317% above average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
high
Strong content (4 blogs, 96 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Cookware Stores
Other cookware stores with similar size
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About Chefsarmoury
Chefsarmoury is a cookware ecommerce store built on Shopify and operating in AU. The store currently offers 669 products organized across 299 collections, making it comparable in size for the cookware category.
Theme and Design
Chefsarmoury uses the Concept theme from the Shopify Theme Store. This theme choice is used by 4% of cookware stores.
Performance Analysis
Based on Google PageSpeed Insights, Chefsarmoury achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chefsarmoury has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Cookware category, Chefsarmoury ranks #13 out of 55 stores we track. This places them in the top 24% of cookware stores by product catalog size.
Last scanned
Feb 25, 2026
