Chelmsfordflorist
chelmsfordflorist.co.uk
Chelmsford Florist is an online florist offering fresh flower bouquets, arrangements, and gift hampers for occasions including birthdays, weddings, sympathy, and corporate events. The store provides same-day delivery across Chelmsford and surrounding areas, with supplementary gift items such as teddy bears, balloons, treats, and greeting cards available for purchase.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
183
Collections
27
Pages
10
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-21 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
18.4s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
82% below average
183 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
82% below average
avg
66% below average
avg
74% below average
avg
89% below average
avg
Category Intelligence
How Chelmsfordflorist compares to other gifts & hampers stores
14%
of Gifts & Hampers stores use Zip (Quadpay)
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Chelmsfordflorist
Chelmsfordflorist is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 183 products organized across 27 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Chelmsfordflorist uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chelmsfordflorist achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chelmsfordflorist has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Chelmsfordflorist ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
