Back to Directory

Cherchbi

shopify

cherchbi.co.uk

Cherchbi is a British luxury leather goods manufacturer based in Melton Mowbray, England, specializing in sustainably sourced, traditionally handcrafted bags and accessories including daily commuter bags, luggage, weekenders, and small goods. The brand emphasizes premium quality, honest luxury positioning, and skilled British craftsmanship in all its products.

Luxury
Handy
US / USD
PayPal
Visit Store

Products

15

Collections

6

Pages

10

Blog Posts

250

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8851 / 16375

Faster than 46% of stores

Luxury Ranking

#41 / 85

Top 48% in category

Category Avg Performance

55

+2 above avg

Category Avg LCP

2.0s

57

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.7s

Speed Index

Store Audit

Actionable insights compared to 117 Luxury stores

#103 in Luxury

Below 88% of stores

100% below average

15 products vs 4,596 avg

Faster than 52% of Luxury stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 117 stores in Luxury

Products15 / avg 4,596

100% below average

avg

Collections6 / avg 138

96% below average

avg

Pages10 / avg 76

87% below average

avg

Blog Posts250 / avg 206

21% above average

avg

Theme & Design

Theme Name

Handy

Type

Theme Store

Theme Store ID

826

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Smaller catalog (bottom 25%)

Top 88% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

15 products6 collections10 pages250 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Cherchbi

Cherchbi is a luxury ecommerce store built on shopify and operating in US. The store currently offers 15 products organized across 6 collections, making it comparable in size for the luxury category.

Theme and Design

Cherchbi uses the Handy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cherchbi achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cherchbi has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Luxury category, Cherchbi ranks #103 out of 117 stores we track. This places them in the top 88% of luxury stores by product catalog size.

Last scanned

Feb 19, 2026

Cherchbi | Luxury Store Analysis | CommerceRank