Chiefbyubong
chiefbyubong.com
Chief by Ubong is a fashion and clothing brand specializing in culturally-inspired apparel, particularly t-shirts and masquerade-themed designs. The store offers ready-made pieces for men and women, along with custom design and alteration services.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
3
Pages
9
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fashion & Clothing category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13752 / 16375
Faster than 16% of stores
Fashion & Clothing Ranking
#2500 / 2989
Top 84% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3570 in Fashion & Clothing
Below 81% of stores
98% below average
13 products vs 819 avg
Slower than 84% of Fashion & Clothing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
98% below average
avg
97% below average
avg
78% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Chiefbyubong
Chiefbyubong is a fashion & clothing ecommerce store built on Shopify and operating in GB. The store currently offers 13 products organized across 3 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Chiefbyubong uses the Spark theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chiefbyubong achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chiefbyubong has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Chiefbyubong ranks #3570 out of 4419 stores we track. This places them in the top 81% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
