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Chillboys

Shopify

chillboys.com

Chill Boys is a men's basics and underwear brand offering premium bamboo boxers, briefs, t-shirts, hoodies, and socks designed for comfort, breathability, and moisture-wicking properties. The store emphasizes eco-friendly materials and superior softness in its men's casual clothing and intimate apparel.

Fashion & Clothing
Bespoke
DE / EUR
Onipew
PayPal +1
Visit Store

Products

20

+1

Collections

22

Pages

24

Blog Posts

79

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#9016 / 16375

Faster than 45% of stores

Fashion & Clothing Ranking

#1667 / 2989

Top 56% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.9s

Slower than avg

57

Performance

98

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

113ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3399 in Fashion & Clothing

Below 77% of stores

98% below average

20 products vs 819 avg

Slower than 56% of Fashion & Clothing stores

PageSpeed score: 57/100

+1 products

Over the past month

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products20 / avg 819

98% below average

avg

Collections22 / avg 93

76% below average

avg

Pages24 / avg 41

41% below average

avg

Blog Posts79 / avg 32

147% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

Onipew

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 77% by catalog size

Content Investment

high

Strong content (79 blogs, 24 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

20 products22 collections24 pages79 blogs

Feb 2026

19 products22 collections24 pages79 blogs

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About Chillboys

Chillboys is a fashion & clothing ecommerce store built on Shopify and operating in DE. The store currently offers 20 products organized across 22 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Chillboys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chillboys achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 98/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chillboys uses Onipew for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Chillboys ranks #3399 out of 4419 stores we track. This places them in the top 77% of fashion & clothing stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.

Last scanned

Feb 25, 2026

Chillboys | Fashion & Clothing Store Analysis | CommerceRank