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Chintiandparker

shopify

chintiandparker.com

Chinti & Parker is a luxury womenswear brand specializing in high-quality cashmere and innovative knit designs. The store offers a curated collection of cashmere jumpers, hoodies, cardigans, jackets, dresses, skirts, track pants, and accessories made from premium yarn.

Fashion & Clothing
Bespoke
GB / GBP
PayPal +2
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

271

-70

Collections

213

+41

Pages

111

Blog Posts

170

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 16 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#13813 / 16375

Faster than 16% of stores

Fashion & Clothing Ranking

#2513 / 2989

Top 84% in category

Category Avg Performance

57

-16 below avg

Category Avg LCP

1.9s

Faster than avg

41

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

130ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.3s

First Contentful Paint

TTFBgood

314ms

Time to First Byte

SIpoor

11.2s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1467 in Fashion & Clothing

Above average (top 33%)

67% below average

271 products vs 819 avg

Slower than 84% of Fashion & Clothing stores

PageSpeed score: 41/100

-37 products

Over the past few months

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products271 / avg 819

67% below average

avg

Collections213 / avg 93

129% above average

avg

Pages111 / avg 41

171% above average

avg

Blog Posts170 / avg 32

431% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-12%)

Removed 70 products last month

Tracking History

10 months

Since Jun 2025

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

high

Strong content (170 blogs, 111 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Aug 2025

271 products213 collections111 pages170 blogs

Jul 2025

341 products172 collections111 pages170 blogs

Jun 2025

308 products165 collections136 pages170 blogs

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About Chintiandparker

Chintiandparker is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 271 products organized across 213 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Chintiandparker uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chintiandparker achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chintiandparker has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Chintiandparker ranks #1467 out of 4419 stores we track. This places them in the top 33% of fashion & clothing stores by product catalog size. Over the past few months, the store has reduced its catalog by 37 products.

Last scanned

Feb 18, 2026

Chintiandparker | Fashion & Clothing Store Analysis | CommerceRank