Choosingkeeping
choosingkeeping.com
Choosing Keeping is a London-based stationery retailer specializing in writing papers, decorative papers, art tools, and office archiving supplies. The store offers curated stationery products and gifts, with a physical location in Covent Garden and free UK shipping on orders over £100.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,501
Collections
307
Pages
62
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Books & Stationery category average (60)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15479 / 16375
Faster than 5% of stores
Books & Stationery Ranking
#265 / 273
Top 97% in category
Category Avg Performance
60
-29 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
694ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
519ms
Time to First Byte
6.3s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#45 in Books & Stationery
Top 11% of stores
11% above average
2,501 products vs 2,250 avg
Slower than 97% of Books & Stationery stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
11% above average
avg
230% above average
avg
210% above average
avg
82% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 11% by catalog size
high
Strong content (7 blogs, 62 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Choosingkeeping
Choosingkeeping is a books & stationery ecommerce store built on shopify and operating in CZ. The store currently offers 2,501 products organized across 307 collections, making it larger than average for the books & stationery category.
Theme and Design
Choosingkeeping uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Choosingkeeping achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Choosingkeeping has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Choosingkeeping ranks #45 out of 412 stores we track. This places them in the top 11% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
