Civilware
civilware.com
CIVILWARE is an outdoor equipment and apparel brand offering fixed blade knives, hunting and fishing gear, specialty outdoor products, and branded apparel. The company positions itself around knife-making, hunting and fishing guides, conservation, and outdoor lifestyle content.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
73
Collections
19
Pages
9
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13148 / 16375
Faster than 20% of stores
Sports & Outdoors Ranking
#566 / 716
Top 79% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#590 in Sports & Outdoors
Below 55% of stores
93% below average
73 products vs 976 avg
Slower than 79% of Sports & Outdoors stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
93% below average
avg
88% below average
avg
69% below average
avg
79% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 55% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Civilware
Civilware is a sports & outdoors ecommerce store built on Shopify and operating in ES. The store currently offers 73 products organized across 19 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Civilware uses the Symmetry theme from the Shopify Theme Store. This theme choice is used by 2% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Civilware achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Civilware has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Civilware ranks #590 out of 1076 stores we track. This places them in the top 55% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
