Cocofloss
cocofloss.com
Cocofloss is an oral care brand offering dentist-designed dental floss, toothbrushes, and n-HA toothpaste formulated for oral health and overall well-being. The brand positions its products as effective yet fun, with options including subscriptions, family bundles, and kids' products.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
37
Collections
33
+2Pages
55
+1Blog Posts
192
+1CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Health & Wellness category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15890 / 16375
Faster than 3% of stores
Health & Wellness Ranking
#361 / 378
Top 96% in category
Category Avg Performance
57
-30 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.040
Cumulative Layout Shift
159ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#220 in Health & Wellness
Above average (top 37%)
83% below average
37 products vs 212 avg
Slower than 96% of Health & Wellness stores
PageSpeed score: 27/100
-2 products
Over the past 6 months
Category Benchmarks
Compared to 593 stores in Health & Wellness
83% below average
avg
14% above average
avg
120% above average
avg
269% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Feb 2025
Above average catalog size
Top 37% by catalog size
high
Strong content (192 blogs, 55 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
May 2025
Theme changed from LIVE [DO NOT UNPUBLISH] to COCOLAB MAIN [DO NOT UNPUBLISH]
Apr 2025
Apr 2025
Mar 2025
Mar 2025
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About Cocofloss
Cocofloss is a health & wellness ecommerce store built on shopify and operating in US. The store currently offers 37 products organized across 33 collections, making it comparable in size for the health & wellness category.
Theme and Design
Cocofloss uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cocofloss achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cocofloss uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Cocofloss ranks #220 out of 593 stores we track. This places them in the top 37% of health & wellness stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 2 products.
Last scanned
Feb 18, 2026
