Commonpractice
commonpractice.com
Common Practice creates games, enamel pins, and pocket guides designed to facilitate conversations about end-of-life planning and advance care decisions. Their flagship product 'Hello' is a board game available in formats for small groups, large groups, and custom printing, alongside video chat versions and complementary products like conversation guides and branded pins.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17
Collections
7
Pages
73
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Gifts & Hampers category average (59)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12379 / 16375
Faster than 24% of stores
Gifts & Hampers Ranking
#707 / 868
Top 81% in category
Category Avg Performance
59
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#1013 in Gifts & Hampers
Below 79% of stores
98% below average
17 products vs 1,035 avg
Slower than 81% of Gifts & Hampers stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
98% below average
avg
91% below average
avg
87% above average
avg
94% below average
avg
Theme & Design
Theme Name
Retina 1/30/2019
Type
Theme Store
Theme Store ID
601
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Commonpractice
Commonpractice is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 17 products organized across 7 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Commonpractice uses the Retina 1/30/2019 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Commonpractice achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Commonpractice has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Commonpractice ranks #1013 out of 1277 stores we track. This places them in the top 79% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
