Continentalliberty
continentalliberty.com
Continental Liberty is a firearms and sporting goods retailer offering firearms, ammunition, and related outdoor equipment. The store operates through multiple channels including direct sales and partnerships with specialized platforms, backed by a lifetime warranty on products.
Products
39
Collections
7
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3086 / 16375
Faster than 81% of stores
Sports & Outdoors Ranking
#118 / 716
Top 16% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#712 in Sports & Outdoors
Below 66% of stores
96% below average
39 products vs 976 avg
Faster than 84% of Sports & Outdoors stores
PageSpeed score: 70/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
96% below average
avg
95% below average
avg
76% below average
avg
95% below average
avg
Category Intelligence
How Continentalliberty compares to other sports & outdoors stores
12%
of Sports & Outdoors stores use judge.me
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Continentalliberty
Continentalliberty is a sports & outdoors ecommerce store built on Shopify and operating in AU. The store currently offers 39 products organized across 7 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Continentalliberty uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Continentalliberty achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Continentalliberty uses judge.me for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Continentalliberty ranks #712 out of 1076 stores we track. This places them in the top 66% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
