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Continentclothing

shopify

continentclothing.com

Continent Clothing is an African fashion retailer offering contemporary street style and festival clothing including African suits, dresses, hoodies, jackets, and accessories. The brand designs and sources products from The Gambia, combining urban African aesthetics with global fashion trends.

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Products

586

Collections

52

Pages

22

Blog Posts

46

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 64/100 - improve for better UX and legal compliance
  • SEO score is 69/100 - fix meta tags, alt text, and structured data
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#3984 / 16375

Faster than 76% of stores

Fashion & Clothing Ranking

#782 / 2989

Top 26% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.9s

Faster than avg

67

Performance

64

Accessibility

69

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBgood

704ms

Time to First Byte

SIneeds work

5.4s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#920 in Fashion & Clothing

Top 21% of stores

28% below average

586 products vs 819 avg

Faster than 74% of Fashion & Clothing stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products586 / avg 819

28% below average

avg

Collections52 / avg 93

44% below average

avg

Pages22 / avg 41

46% below average

avg

Blog Posts46 / avg 32

44% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 21% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Feb 2026

586 products52 collections22 pages46 blogs

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About Continentclothing

Continentclothing is a fashion & clothing ecommerce store built on shopify and operating in ZA. The store currently offers 586 products organized across 52 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Continentclothing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Continentclothing achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 64/100 for accessibility and 69/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Continentclothing has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Continentclothing ranks #920 out of 4419 stores we track. This places them in the top 21% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Continentclothing | Fashion & Clothing Store Analysis | CommerceRank