Crackedarmour
crackedarmour.com
Cracked Armour is a clothing retailer that sells men's, women's, and youth apparel including t-shirts, hoodies, crewnecks, headwear, and fleece products. The brand focuses on raising awareness for PTSD and TBI while supporting first responders and military personnel through its merchandise.
Products
64
Collections
12
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5276 / 16375
Faster than 68% of stores
Fashion & Clothing Ranking
#1026 / 2989
Top 34% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2666 in Fashion & Clothing
Below 60% of stores
92% below average
64 products vs 819 avg
Faster than 66% of Fashion & Clothing stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
92% below average
avg
87% below average
avg
56% below average
avg
91% below average
avg
Category Intelligence
How Crackedarmour compares to other fashion & clothing stores
11%
of Fashion & Clothing stores use this theme
19%
of Fashion & Clothing stores use Zip (Quadpay)
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Crackedarmour
Crackedarmour is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 64 products organized across 12 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Crackedarmour uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Crackedarmour achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crackedarmour has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Crackedarmour ranks #2666 out of 4419 stores we track. This places them in the top 60% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
