Craftyjam
craftyjam.com
Crafty Jam is a specialized retailer of needle felting supplies, offering a curated selection of natural and dyed wool, wool packs organized by weight, complete kits for beginners and experienced crafters, accessories, and dyes. The store focuses on high-quality materials for the needle felting craft hobby.
Products
115
Collections
6
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-2 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
88% below average
115 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
88% below average
avg
88% below average
avg
80% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Craftyjam
Craftyjam is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 115 products organized across 6 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Craftyjam uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craftyjam achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craftyjam has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Craftyjam ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 23, 2026
