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Crushedwines

Shopify

crushedwines.com

Crushed Wines is a small-batch wine bar and retail store based in Hong Kong specializing in curated wines from independent winemakers worldwide who prioritize community, humanity, and sustainability. The store offers a diverse selection including red wines, white wines, rosé wines, orange wines, bubbly wines, and non-wine beverages, with options to shop by country or curated cases.

Food & Drink
Horizon - Phase 2
HK / HKD
PayPal
Visit Store

Products

101

Collections

52

Pages

51

Blog Posts

31

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme8/15 (Lesser-known theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#6131 / 16375

Faster than 63% of stores

Food & Drink Ranking

#453 / 1334

Top 34% in category

Category Avg Performance

56

+7 above avg

Category Avg LCP

1.7s

63

Performance

92

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#425 in Food & Drink

Top 24% of stores

57% below average

101 products vs 235 avg

Faster than 66% of Food & Drink stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products101 / avg 235

57% below average

avg

Collections52 / avg 34

53% above average

avg

Pages51 / avg 18

183% above average

avg

Blog Posts31 / avg 46

33% below average

avg

Theme & Design

Theme Name

Horizon - Phase 2

Type

Theme Store

Theme Store ID

2481

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

high

Strong content (31 blogs, 51 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

101 products52 collections51 pages31 blogs

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About Crushedwines

Crushedwines is a food & drink ecommerce store built on Shopify and operating in HK. The store currently offers 101 products organized across 52 collections, making it comparable in size for the food & drink category.

Theme and Design

Crushedwines uses the Horizon - Phase 2 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Crushedwines achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Crushedwines has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Crushedwines ranks #425 out of 1794 stores we track. This places them in the top 24% of food & drink stores by product catalog size.

Last scanned

Feb 25, 2026

Crushedwines | Food & Drink Store Analysis | CommerceRank