Custom Items
custom-items.co.uk
Hidden Forever specializes in personalized jewelry with custom photo projection technology. Customers can upload their own photos to be hidden inside projection gems on necklaces, bracelets, rings, and keychains, creating unique commemorative pieces suitable as gifts.
Products
418
Collections
112
Pages
52
Blog Posts
299
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11496 / 16375
Faster than 30% of stores
Jewellery & Watches Ranking
#540 / 758
Top 71% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.010
Cumulative Layout Shift
170ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
716ms
Time to First Byte
5.1s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#300 in Jewellery & Watches
Above average (top 28%)
48% below average
418 products vs 802 avg
Slower than 71% of Jewellery & Watches stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
48% below average
avg
56% above average
avg
86% above average
avg
550% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 28% by catalog size
high
Strong content (299 blogs, 52 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Custom Items
Custom Items is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 418 products organized across 112 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Custom Items uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Custom Items achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Custom Items has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Custom Items ranks #300 out of 1082 stores we track. This places them in the top 28% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
