Back to Directory

Cwsellors

shopify

cwsellors.co.uk

C W Sellors is an independent family jeweller specializing in fine jewellery and luxury watches. The store offers diamond engagement rings, bespoke jewellery collections, and is an authorized dealer for leading luxury watch brands including Breitling, IWC, TAG Heuer, and Longines.

Jewellery & Watches
Bespoke
UA / GBP
TrustPilot
Pipe +1
Visit Store

Performance Needs Attention

This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

28,051

Collections

5,798

Pages

1,002

Blog Posts

1,702

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 25 points below Jewellery & Watches category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15352 / 16375

Faster than 6% of stores

Jewellery & Watches Ranking

#720 / 758

Top 95% in category

Category Avg Performance

57

-25 below avg

Category Avg LCP

1.8s

Faster than avg

32

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPgood

0.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

113ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#2 in Jewellery & Watches

Top 0% of stores

3398% above average

28,051 products vs 802 avg

Slower than 95% of Jewellery & Watches stores

PageSpeed score: 32/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products28,051 / avg 802

3398% above average

avg

Collections5,798 / avg 72

7953% above average

avg

Pages1,002 / avg 28

3479% above average

avg

Blog Posts1,702 / avg 46

3600% above average

avg

Category Intelligence

How Cwsellors compares to other jewellery & watches stores

Review Platform Adoption

7%

of Jewellery & Watches stores use TrustPilot

Finance Adoption

19%

of Jewellery & Watches stores use Klarna

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

Pipe
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (1702 blogs, 1002 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Feb 2026

28,051 products5,798 collections1,002 pages1,702 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Cwsellors

Cwsellors is a jewellery & watches ecommerce store built on shopify and operating in UA. The store currently offers 28,051 products organized across 5,798 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Cwsellors uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cwsellors achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cwsellors uses TrustPilot for customer reviews and offers Pipe, Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Cwsellors ranks #2 out of 1082 stores we track. This places them in the top 0% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Cwsellors | Jewellery & Watches Store Analysis | CommerceRank