Cwsellors
cwsellors.co.uk
C W Sellors is an independent family jeweller specializing in fine jewellery and luxury watches. The store offers diamond engagement rings, bespoke jewellery collections, and is an authorized dealer for leading luxury watch brands including Breitling, IWC, TAG Heuer, and Longines.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
28,051
Collections
5,798
Pages
1,002
Blog Posts
1,702
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15352 / 16375
Faster than 6% of stores
Jewellery & Watches Ranking
#720 / 758
Top 95% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#2 in Jewellery & Watches
Top 0% of stores
3398% above average
28,051 products vs 802 avg
Slower than 95% of Jewellery & Watches stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
3398% above average
avg
7953% above average
avg
3479% above average
avg
3600% above average
avg
Category Intelligence
How Cwsellors compares to other jewellery & watches stores
7%
of Jewellery & Watches stores use TrustPilot
19%
of Jewellery & Watches stores use Klarna
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (1702 blogs, 1002 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Cwsellors
Cwsellors is a jewellery & watches ecommerce store built on shopify and operating in UA. The store currently offers 28,051 products organized across 5,798 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Cwsellors uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cwsellors achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cwsellors uses TrustPilot for customer reviews and offers Pipe, Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Cwsellors ranks #2 out of 1082 stores we track. This places them in the top 0% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026