Daals
daals.co.uk
daals is a UK-based furniture ecommerce store offering a curated range of luxurious sofas, beds, and timeless furniture designs. Products are available from stock with free delivery across most of the UK, featuring various styles in materials including boucle, chenille, fabric, faux leather, linen, and velvet.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,772
Collections
411
Pages
24
Blog Posts
44
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Furniture category average (56)
- SEO score is 69/100 - fix meta tags, alt text, and structured data
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15815 / 16375
Faster than 3% of stores
Furniture Ranking
#270 / 281
Top 96% in category
Category Avg Performance
56
-28 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
344ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#43 in Furniture
Top 10% of stores
166% above average
2,772 products vs 1,042 avg
Slower than 96% of Furniture stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 446 stores in Furniture
166% above average
avg
165% above average
avg
85% below average
avg
19% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 10% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Daals
Daals is a furniture ecommerce store built on Shopify and operating in GB. The store currently offers 2,772 products organized across 411 collections, making it larger than average for the furniture category.
Theme and Design
Daals uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Daals achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Daals uses Yotpo for customer reviews and offers Settle, PayPal, Klarna, Clearpay for payment flexibility.
Competitive Positioning
Within the Furniture category, Daals ranks #43 out of 446 stores we track. This places them in the top 10% of furniture stores by product catalog size.
Last scanned
Feb 25, 2026
