Daffileather
daffileather.com.au
Daffi Leather Studio is an Australian artisan leather goods brand that designs and handcrafts custom colourful leather jackets, belts, vests, bags and accessories. The brand combines vintage, boho, and funky aesthetic influences to create unique leather fashion pieces for customers worldwide.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
217
Collections
32
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15526 / 16375
Faster than 5% of stores
Fashion & Clothing Ranking
#2826 / 2989
Top 95% in category
Category Avg Performance
57
-26 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1660 in Fashion & Clothing
Above average (top 38%)
74% below average
217 products vs 819 avg
Slower than 95% of Fashion & Clothing stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
74% below average
avg
66% below average
avg
61% below average
avg
91% below average
avg
Theme & Design
Theme Name
Flora
Type
Theme Store
Theme Store ID
2481
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Daffileather
Daffileather is a fashion & clothing ecommerce store built on Shopify and operating in ZA. The store currently offers 217 products organized across 32 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Daffileather uses the Flora theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Daffileather achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Daffileather has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Daffileather ranks #1660 out of 4419 stores we track. This places them in the top 38% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
