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Dagsson

Shopify

dagsson.com

Dagsson.com is the official merchandise store of Icelandic comedian Hugleikur Dagsson. The store sells branded t-shirts, books, artwork, NFTs, and other collectible items featuring Dagsson's distinctive comedy brand.

Music & Merch
Mobilia
US / EUR
PayPal
Visit Store

Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

425

Collections

47

Pages

13

Blog Posts

18

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 16 points below Music & Merch category average (61)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#13011 / 16375

Faster than 21% of stores

Music & Merch Ranking

#264 / 305

Top 87% in category

Category Avg Performance

61

-16 below avg

Category Avg LCP

1.7s

Slower than avg

45

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

160ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 436 Music & Merch stores

#93 in Music & Merch

Top 21% of stores

61% below average

425 products vs 1,103 avg

Slower than 87% of Music & Merch stores

PageSpeed score: 45/100

Category Benchmarks

Compared to 436 stores in Music & Merch

Products425 / avg 1,103

61% below average

avg

Collections47 / avg 66

29% below average

avg

Pages13 / avg 14

7% below average

avg

Blog Posts18 / avg 53

66% below average

avg

Theme & Design

Theme Name

Mobilia

Type

Theme Store

Theme Store ID

464

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 21% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (10% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

425 products47 collections13 pages18 blogs

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About Dagsson

Dagsson is a music & merch ecommerce store built on Shopify and operating in US. The store currently offers 425 products organized across 47 collections, making it comparable in size for the music & merch category.

Theme and Design

Dagsson uses the Mobilia theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Dagsson achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dagsson has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Music & Merch category, Dagsson ranks #93 out of 436 stores we track. This places them in the top 21% of music & merch stores by product catalog size.

Last scanned

Feb 25, 2026

Dagsson | Music & Merch Store Analysis | CommerceRank