Daintylondon
daintylondon.com
Dainty London is an award-winning British jewellery brand specialising in ethical diamonds, gemstones, and luxury gold and silver jewellery. The store offers a curated collection of fine jewellery including engagement rings, wedding bands, necklaces, earrings, and bangles, along with bespoke design services and jewellery workshops.
Products
139
Collections
42
Pages
28
Blog Posts
101
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+9 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
83% below average
139 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
83% below average
avg
42% below average
avg
0% above average
avg
120% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (101 blogs, 28 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Daintylondon
Daintylondon is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 139 products organized across 42 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Daintylondon uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 4% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Daintylondon achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Daintylondon has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Daintylondon ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
