Dangercloseparacord
dangercloseparacord.com
Danger Close Paracord is a veteran-owned shop selling handmade paracord bracelets. Founded by Keith, a retired Army veteran, the store creates custom bullet bracelets with a portion of proceeds supporting veteran causes like #22KILL.
Products
2
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2945 / 16375
Faster than 82% of stores
Jewelry & Accessories Ranking
#90 / 514
Top 18% in category
Category Avg Performance
57
+13 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#620 in Jewelry & Accessories
Below 91% of stores
100% below average
2 products vs 770 avg
Faster than 82% of Jewelry & Accessories stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
100% below average
avg
94% below average
avg
82% below average
avg
88% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 91% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dangercloseparacord
Dangercloseparacord is a jewelry & accessories ecommerce store built on Shopify and operating in FR. The store currently offers 2 products organized across 3 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Dangercloseparacord uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dangercloseparacord achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 72/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dangercloseparacord has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Dangercloseparacord ranks #620 out of 679 stores we track. This places them in the top 91% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
