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Danielagozlan

Shopify

danielagozlan.com

Daniela Gozlan Beauty is a makeup brand founded by professional makeup artist Daniela Gozlan, offering universal makeup essentials and cosmetic products. The store features the founder's curated product selections and allows customers to shop directly from her professional recommendations.

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Products

6

Collections

4

Pages

33

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#5252 / 16375

Faster than 68% of stores

Beauty & Cosmetics Ranking

#120 / 403

Top 30% in category

Category Avg Performance

56

+9 above avg

Category Avg LCP

1.9s

65

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#471 in Beauty & Cosmetics

Below 82% of stores

98% below average

6 products vs 315 avg

Faster than 70% of Beauty & Cosmetics stores

PageSpeed score: 65/100

No BNPL options

65% of Beauty & Cosmetics stores offer PayPal

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products6 / avg 315

98% below average

avg

Collections4 / avg 52

92% below average

avg

Pages33 / avg 19

74% above average

avg

Blog Posts3 / avg 27

89% below average

avg

Category Intelligence

How Danielagozlan compares to other beauty & cosmetics stores

Review Platform Adoption

13%

of Beauty & Cosmetics stores use judge.me

Theme Adoption

3%

of Beauty & Cosmetics stores use this theme

Insights

  • 65% of Beauty & Cosmetics stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 82% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

6 products4 collections33 pages3 blogs

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About Danielagozlan

Danielagozlan is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 6 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Danielagozlan uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of beauty & cosmetics stores.

Performance Analysis

Based on Google PageSpeed Insights, Danielagozlan achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Danielagozlan uses judge.me for customer reviews. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Danielagozlan ranks #471 out of 572 stores we track. This places them in the top 82% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Danielagozlan | Beauty & Cosmetics Store Analysis | CommerceRank