Darkrabbitsociety
darkrabbitsociety.com
Dark Rabbit Society is a niche greeting card and apparel brand specializing in humorous, irreverent greeting cards made from recycled paper, along with complementary merchandise including unisex t-shirts, hoodies, and hats. The brand appeals to consumers seeking witty, unconventional gift options across occasions like birthdays, weddings, and sympathy.
Products
29
Collections
15
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 69/100 - improve for better UX and legal compliance
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9972 / 16375
Faster than 39% of stores
Gifts & Hampers Ranking
#590 / 868
Top 68% in category
Category Avg Performance
59
-4 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#952 in Gifts & Hampers
Below 75% of stores
97% below average
29 products vs 1,035 avg
Slower than 68% of Gifts & Hampers stores
PageSpeed score: 55/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
97% below average
avg
81% below average
avg
92% below average
avg
94% below average
avg
Category Intelligence
How Darkrabbitsociety compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use judge.me
3%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Darkrabbitsociety
Darkrabbitsociety is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 29 products organized across 15 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Darkrabbitsociety uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 3% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Darkrabbitsociety achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 69/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Darkrabbitsociety uses judge.me for customer reviews. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Darkrabbitsociety ranks #952 out of 1277 stores we track. This places them in the top 75% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
