Deacons Jewellers
deacons-jewellers.com
Deacon & Son is an official Rolex retailer offering luxury watches, diamond engagement and wedding rings, bridal jewelry, and timepieces. The store features premium brands including Fope and Georg Jensen, along with antique and modern clocks, serving customers across Swindon and Wiltshire since 1848.
Products
1,051
Collections
187
Pages
53
Blog Posts
67
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
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Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#125 in Jewellery & Watches
Top 12% of stores
31% above average
1,051 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
31% above average
avg
160% above average
avg
89% above average
avg
46% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 12% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
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About Deacons Jewellers
Deacons Jewellers is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,051 products organized across 187 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Deacons Jewellers uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.
Tech Stack
Beyond the core Shopify platform, Deacons Jewellers has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Deacons Jewellers ranks #125 out of 1082 stores we track. This places them in the top 12% of jewellery & watches stores by product catalog size.
Last scanned
Mar 10, 2026
