Deadening
deadening.co.uk
The Sound Deadening Shop is a specialist automotive retailer offering sound deadening mats, thermal insulation, acoustic foam, and soundproofing solutions for cars, vans, and 4x4 vehicles. They stock branded products from Silent Coat, Dynamat, Dodo Mat, and CTK, along with installation tools and guides for vehicle soundproofing projects.
Products
92
Collections
17
Pages
15
Blog Posts
35
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Automotive Ranking
#4 / 366
Top 1% in category
Category Avg Performance
58
+1 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
70ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
290ms
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 544 Automotive stores
#18 in Automotive
Top 3% of stores
98% below average
92 products vs 4,659 avg
Faster than 99% of Automotive stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 544 stores in Automotive
98% below average
avg
86% below average
avg
40% below average
avg
67% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Deadening
Deadening is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 92 products organized across 17 collections, making it comparable in size for the automotive category.
Theme and Design
Deadening uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Deadening achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Deadening uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Automotive category, Deadening ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.
Last scanned
Feb 22, 2026
