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Deadweightbrewing

shopify

deadweightbrewing.co.uk

Dead Weight Brewing Co is a craft brewery based in the Midlands that produces and sells unfiltered, unfined, vegan-friendly beers. The store offers individual cans and merchandise through a pick-and-mix system with volume discounts, shipping across the UK with free delivery on orders over £40.

Food & Drink
Dawn
GB / GBP
PayPal
Visit Store

Products

12

Collections

0

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content7/15 (Basic)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

+13 above avg

Category Avg LCP

1.7s

69

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

95% below average

12 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 69/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products12 / avg 235

95% below average

avg

Collections0 / avg 34

100% below average

avg

Pages4 / avg 18

78% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

12 products0 collections4 pages3 blogs

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About Deadweightbrewing

Deadweightbrewing is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 12 products organized across 0 collections, making it comparable in size for the food & drink category.

Theme and Design

Deadweightbrewing uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Deadweightbrewing achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Deadweightbrewing has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Deadweightbrewing ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Deadweightbrewing | Food & Drink Store Analysis | CommerceRank