Decoramalaunceston
decoramalaunceston.com.au
Decorama Launceston is a Tasmanian home improvement retailer specializing in custom and ready-made blinds, curtains, and shutters with options ranging from block-out to light-filtering. The store also offers a selection of cushions and fabrics, with free measurement and quote services for window covering solutions.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6
Collections
7
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Home Improvement category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14710 / 16375
Faster than 10% of stores
Home Improvement Ranking
#292 / 334
Top 87% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#388 in Home Improvement
Below 77% of stores
100% below average
6 products vs 1,558 avg
Slower than 87% of Home Improvement stores
PageSpeed score: 37/100
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
100% below average
avg
92% below average
avg
83% below average
avg
95% below average
avg
Category Intelligence
How Decoramalaunceston compares to other home improvement stores
10%
of Home Improvement stores use this theme
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Decoramalaunceston
Decoramalaunceston is a home improvement ecommerce store built on Shopify and operating in AU. The store currently offers 6 products organized across 7 collections, making it comparable in size for the home improvement category.
Theme and Design
Decoramalaunceston uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Decoramalaunceston achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Decoramalaunceston has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Decoramalaunceston ranks #388 out of 503 stores we track. This places them in the top 77% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
