Decorateindy
decorateindy.com
Decorate is a home decor and homeware retailer offering artisan-crafted interior design products including home fragrance, candles, pillows, throws, tabletop essentials, linens, patio and garden items, and seasonal gifts. The store positions itself as a curated space for home refresh and interior styling with an emphasis on quality home accessories and entertaining essentials.
Products
237
Collections
19
Pages
5
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3703 / 16375
Faster than 77% of stores
Homeware Ranking
#111 / 457
Top 24% in category
Category Avg Performance
58
+10 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#272 in Homeware
Above average (top 40%)
74% below average
237 products vs 898 avg
Faster than 76% of Homeware stores
PageSpeed score: 68/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
74% below average
avg
76% below average
avg
75% below average
avg
93% below average
avg
Category Intelligence
How Decorateindy compares to other homeware stores
10%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Decorateindy
Decorateindy is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 237 products organized across 19 collections, making it comparable in size for the homeware category.
Theme and Design
Decorateindy uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Decorateindy achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Decorateindy has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Decorateindy ranks #272 out of 673 stores we track. This places them in the top 40% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
