Deidei
deidei.co.uk
Deidei is a UK-based sustainable luxury fashion retailer specializing in women's clothing and accessories made from eco-conscious fabrics such as Tencel. The brand offers a curated collection of dresses, blouses, skirts, and coordinated sets designed with both style and environmental sustainability in mind.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
37
Collections
11
Pages
14
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13919 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2539 / 2989
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3055 in Fashion & Clothing
Below 69% of stores
95% below average
37 products vs 819 avg
Slower than 85% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
95% below average
avg
88% below average
avg
66% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 69% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Deidei
Deidei is a fashion & clothing ecommerce store built on shopify and operating in DE. The store currently offers 37 products organized across 11 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Deidei uses the Mr.Parker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Deidei achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Deidei has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Deidei ranks #3055 out of 4419 stores we track. This places them in the top 69% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
