Deltalures
deltalures.com
Delta Lures is a Louisiana-based fishing lure manufacturer specializing in bass and redfish tackle. The company designs and sells a range of fishing products including jigs, spinnerbaits, buzzbaits, vibrating jigs, and tackle skirts, along with branded apparel.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
38
Collections
8
Pages
5
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Fishing category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12894 / 16375
Faster than 21% of stores
Fishing Ranking
#67 / 90
Top 74% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#80 in Fishing
Below 62% of stores
98% below average
38 products vs 2,112 avg
Slower than 74% of Fishing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 129 stores in Fishing
98% below average
avg
100% below average
avg
97% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Deltalures
Deltalures is a fishing ecommerce store built on Shopify and operating in LT. The store currently offers 38 products organized across 8 collections, making it comparable in size for the fishing category.
Theme and Design
Deltalures uses the Classic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Deltalures achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Deltalures has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Deltalures ranks #80 out of 129 stores we track. This places them in the top 62% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
