Demellierlondon
demellierlondon.com
DeMellier is a British luxury handbag brand offering award-winning, timeless designer bags handcrafted in Spain. The collection features signature styles including clutches, crossbody bags, shoulder bags, and totes, produced in limited quantities with options for complimentary monogramming.
Products
113
Collections
66
Pages
32
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#6901 / 16375
Faster than 58% of stores
Luxury Ranking
#31 / 85
Top 36% in category
Category Avg Performance
55
+6 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
598ms
Time to First Byte
8.9s
Speed Index
Store Audit
Actionable insights compared to 117 Luxury stores
#76 in Luxury
Below 65% of stores
98% below average
113 products vs 4,596 avg
Faster than 64% of Luxury stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 117 stores in Luxury
98% below average
avg
52% below average
avg
58% below average
avg
89% below average
avg
Category Intelligence
How Demellierlondon compares to other luxury stores
0%
of Luxury stores use this theme
Insights
- 56% of Luxury stores offer PayPal
Theme & Design
Theme Name
DeMellier
Type
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 65% by catalog size
low
Basic content (32 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Luxury Stores
Other luxury stores with similar size
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About Demellierlondon
Demellierlondon is a luxury ecommerce store built on shopify and operating in ES. The store currently offers 113 products organized across 66 collections, making it comparable in size for the luxury category.
Theme and Design
Demellierlondon uses the DeMellier theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Demellierlondon achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Demellierlondon has not implemented a third-party review platform and offers PayPal,Klarna,Afterpay for payment flexibility. Compared to other luxury stores, 56% of luxury stores offer paypal
Competitive Positioning
Within the Luxury category, Demellierlondon ranks #76 out of 117 stores we track. This places them in the top 65% of luxury stores by product catalog size.
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