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Designershadesdirect

shopify

designershadesdirect.com

Designer Shades Direct specializes in premium sunglasses and eyewear from top designer brands including Adidas, Jimmy Choo, Emporio Armani, Diesel, and Dita. The store offers curated collections for men and women with regular sales and discounts up to 70% off RRP.

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Products

7,269

+69

Collections

349

Pages

14

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewelry & Accessories Ranking

#12 / 514

Top 2% in category

Category Avg Performance

57

+1 above avg

Category Avg LCP

1.9s

Slower than avg

58

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

116ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#11 in Jewelry & Accessories

Top 2% of stores

844% above average

7,269 products vs 770 avg

Faster than 98% of Jewelry & Accessories stores

PageSpeed score: 58/100

+69 products

Over the past month

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products7,269 / avg 770

844% above average

avg

Collections349 / avg 50

598% above average

avg

Pages14 / avg 17

18% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Focal

Type

Theme Store

Theme Store ID

714

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+1%)

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

7,269 products349 collections14 pages3 blogs

Feb 2026

7,200 products349 collections14 pages3 blogs

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About Designershadesdirect

Designershadesdirect is a jewelry & accessories ecommerce store built on shopify and operating in ES. The store currently offers 7,269 products organized across 349 collections, making it larger than average for the jewelry & accessories category.

Theme and Design

Designershadesdirect uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Designershadesdirect achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Designershadesdirect has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Designershadesdirect ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size. Over the past month, the store has grown its catalog by 69 products.

Last scanned

Feb 23, 2026

Designershadesdirect | Jewelry & Accessories Store Analysis | CommerceRank